Getting shopper questions answered at the point of purchase is critical at point of sale. Consumers say they trust vendor and manufacturer answers the most when it comes to product-specific questions.
Deliver a best in class experience with superior customer service — and turn a paying customer into a loyal brand advocate.
Bazaarvoice powers channel engagement solutions allowing vendors and retailers to work together to deliver a robust, informative and exceptional user experience. Product experts are given the ability to respond, answer, and connect with consumers on retail sites.
Find out how BrandAnswers and BrandVoice can improve consumer connection and engagement programs in your industry. Contact brandreport@bazaarvoice.com to learn more, and get a free social brand report for your products to see how BrandAnswers can work for you.
Brands that lead, capture, and analyze customer conversations develop a deeper understanding of what they must do to meet and exceed expectations and become truly customer-centric enterprises. In serving over 220 billion pieces of user-generated content (and counting), Bazaarvoice has collected massive amounts of customer data across hundreds of clients in many industries, allowing for a uniquely holistic view of consumers and their use of user-generated content (UGC).
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Samsung, long known for their innovative products, took their pioneering spirit to their brand management and product marketing strategies as well. Early on, they understood the value of reaching out to their online customer base and in 2007 they created the public persona, “Mr. Samsung,” who started answering product-related questions on CNET.
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