Best-in-class NPD activation online
The next generation of grocery shoppers are emerging; these consumers are increasingly moving online and as a result can be tracked, targeted and reached through multiple channels. These changes in shopping behaviours have created new opportunities for brands and retailers to engage with shoppers and boost their revenue.
In this webinar you can learn about:
- Macrotrends in the grocery industry and the importance of New Product Development (NPD)
- Challenges facing NPD
- Ratings and reviews within the grocery industry
- The growing significance of product sampling in the online sphere
IGD is a charity within the food and grocery industry, conducting both research and training. The organisation provides educational insights which offers intelligence on shoppers and retailing. Through their collaborative work they are able to bring the industry together and help to improve the way it operates.
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