Healthcare decisions powered by customer word of mouth

When it comes to health, consumers turn to others like them.

The advent of consumer-directed healthcare has dramatically shifted the dynamics of the healthcare industry. With new Health Savings Accounts, myriad alternative treatments, new drugs and high deductible medical insurance plans, today’s consumers control their healthcare dollars more than ever before.

This creates a seismic shift in the marketing of healthcare plans and facilities, as consumers research and educate themselves and options abound. Customers don’t respond to healthcare marketing; they ask for opinions from other people like them. Choosing a doctor, procedure, hospital, or healthcare plan is a big decision, so the more opinions they gather, the more secure they feel with their ultimate choice.

Smart healthcare marketers know…

Online marketing is key to today’s digitally-savvy customer
Younger customers especially research healthcare options much the same way they shop for retail products, and they expect to find answers online
Since high deductibles force policyholders to spend more dollars upfront, they want to get the best deal available, and seek peer opinions to find medical providers and services
It’s crucial to offer a place for consumers to hold an online dialogue about facilities, physician services, insurance plans and providers

Let your current clients help you gain new ones.

When potential clients hear the authentic voice of existing customers, they listen. The Bazaarvoice framework for capturing, managing, marketing, and leveraging authentic user-generated content empowers healthcare marketers to…

Share the voice of online customers, from the patient who found a great doctor to the HR manager who found a great health plan for her small business
Allow customers to communicate about who they are and why certain decisions made sense for them, giving customers confidence in their own buying decisions
Create an ongoing, engaged community of patients, members and healthcare professionals interacting around health and wellness topics, collectively educating one another
Amplify this customer content throughout the marketing mix including alternative providers, broker portals, marketing collateral, advertising, the referral network, and more

Bazaarvoice helps you tune in to the customer voice.

It’s time to join the conversation. If you don’t give customers an opportunity to share their opinions at your site, that won’t stop them. They’ll still consult each other. They’ll inform each other. They’ll conduct marketing campaigns with or without you facilitating the process.

So how does a healthcare organization capture this vital marketing asset and use it across all marketing channels to drive sales? Bazaarvoice offers cutting-edge products to acquire customer input, study it closely, and amplify it in other channels where it can be heard by an even greater number of potential customers.

The Ratings & Reviews™ solution combines technology, services, and expertise to harness customer opinions and help you build a dialogue with your clients.

Bazaarvoice Stories™ offers a new way for brand advocates to share their experiences on your site. This functionality allows visitors to pontificate on their experience with your products without having to assign a rating. It’s a great place to build a community for people with similar interests while making your site – or brand – the “destination.”

The Ask & Answer ™ solution taps the power of online communities to address consumers’ unanswered questions that can stop a purchase decision and send them to a competing site. You’ll also save time and money on the customer service side—when customers inform one another, there is far less strain on your organization to provide all of the answers.

You take care of your patients; we’ll handle the rest.

Bazaarvoice provides the only complete framework that allows healthcare marketers to capture, manage and market authentic, customer-created content. We’ve developed this as our core competence so you can stay focused on what you do best – caring for patients and clients.

We’ll make it easy for you to start listening, fast.

Our fully-customizable white label solution blends seamlessly with your brand, site design, and user experience. You’ll also benefit from custom integration available with more than 30 eCommerce partners in site search and navigation, email marketing, Web analytics, personalization and recommendations.

User-generated content helps create sales, and we can help you prove it.

Actionable analysis of customer review content and trends drives greater impact from word of mouth. Bazaarvoice leads the industry by providing user-generated content analytics access you can use to improve merchandising, messaging and advertising, customer support, and product development.

Need help? New ideas? You’re covered.

Your Community Manager gives you dedicated, personal word of mouth marketing consulting, so you have access to the most effective promotional techniques and best practices. We show you how to maximize your investment in user-generated content.

Spread the word just about anywhere.

Our solutions enable you to extend the business impact of customer-to-customer conversations by amplifying customer-generated content beyond your web site to attract new customers.
See what some of our customers have to say