Generation Y in the aisles: How consumer goods brands capture lifelong loyalty
Why should you worry about capturing Generation Y? Because they’re shaping the way we all shop — today and tomorrow.
Generation Y already spend 28% more than the average consumer at mass merchant stores1, but most haven’t yet formed brand loyalties. This hyper-connected, always-on consumer demands a lot from brands — keep up and grab their loyalty (and the loyalty of those around them).
- Generation Y never shop "alone": How mobile works for Generation Y in the grocery store aisles
- Generation Y know you’re trying to sell them: Integrate authentic, relevant voices into your brand
- Lead, listen, and respond: How creating and facilitating conversations with consumers draws Generation Y in
1 Yarrow Kit and Jayne O’Donnell. Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail, 2009.