Apparel Brands Are Trying On Consumer-Generated Content For Size

Apparel Brands Are Trying On Consumer-Generated Content For Size

Marketing to the Apparel Customer with a Strategic Consumer-Generated Content Program

With the buying behaviors of the apparel shopper moving progressively toward e-commerce, apparel retailers and brands need to recognize the importance of bringing the best of online shopping into the store, as well as finding new ways to use CGC to influence conversion online. Being able to leverage consumer-generated content (CGC)—the ratings and reviews, photos and videos created by other shoppers just like them can be the difference between making and losing the sale.

Find out what Bazaarvoice uncovered when exploring the CGC programs and content strategies from 425 of our best-in-class apparel clients. Download this eBook to learn:

  • How apparel shoppers are realizing value in consumer generated content programs
  • Changing shopper behavior and how apparel companies are changing to meet evolving shopper expectations
  • Content strategies to meet the unique characteristics of the apparel industry

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