The Conversation Index

Learn how consumer-generated content is changing shopping behaviour online and in stores

Don't miss our 33-page guide to the latest developments in consumer-generated content (CGC)

We cover everything you need to know about the state of CGC, from the changing way consumers make high-value purchases like automobiles, to how they select food retailers and financial services.

You'll get our most up-to-date findings and statistics, as well as strategies for improving the performance of your CGC campaign.

Download your copy of the latest edition of The Conversation Index to learn:

  • How you can capture new market share by planning for seasonal spikes in CGC
  • How "Write a Review" campaigns are impacting email click-through rates
  • How mobile device usage is changing shopping habits among 25-34 year olds
  • Why customer service issues in CGC can make or break a deal for financial service brands
  • How some food & beverage retailers have seen a 73% lift in conversion when using CGC

Get your copy here

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The Conversation Index
The Conversation Index Volume 9 is based on an analysis of a sample dataset pulled from Bazaarvoice’s network, including data from over 57 million reviews and more than 35 billion product pageviews.