Research and insight

Bazaarvoice is a leader in user-generated content marketing solutions. Check here for hard-hitting consumer research and insights, and join the discussion about user-generated content strategy.

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Featured Webinar
The Pictures Worth 1,000 Sales: Turn consumer-generated photos and videos into engagement, brand equity and ROI
The Pictures Worth 1,000 Sales: Turn consumer-generated photos and videos into engagement, brand equity and ROI
Tuesday February, 28 | 1 PM CST
The holistic value of a healthy consumer-generated content (CGC) program extends beyond conversion lift to an e-commerce site - and analytics show the performance of your word-of-mouth program. Do you know the value your CGC brings in actual dollars - and how you compare to your competitors?
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Infographic
Consumer Holiday Shopping Insights: Black Friday and Cyber Monday 2016
Consumer Holiday Shopping Insights: Black Friday and Cyber Monday 2016
The Bazaarvoice network served 5B reviews, photos, questions, answers and other consumer-generated content over Black Friday and Cyber Monday 2016.
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Featured Resources
Harness the power of your customer’s digital voice
In collaboration with Brand Republic, we surveyed over 100 marketers about their customer engagement and advocacy strategies.
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The Conversation Index
Learn how consumer-generated content is changing shopping behaviour online and in stores
Volume 9: Learn how consumer-generated content is changing shopping behaviour online and in stores
Don't miss our 33-page guide to the latest developments in consumer-generated content (CGC). We cover everything you need to know about the state of CGC, from the changing way consumers make high-value purchases like automobiles, to how they select food retailers and financial services.
The Conversation Index archive >
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The Conversation Index »

As an insider in the conversation between shoppers, retailers and brands, we gather valuable insights you can use.

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We stay ahead of the curve in social commerce strategy, researching topics that matter and sharing them here.

Social commerce statistics »

Compiled by our own researchers and analysts, this is the most comprehensive list of social commerce stats around.

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Social commerce statistics

Compared to site visitors that did not read reviews, review readers in the Consumer Packaged Goods (CPG) category experience average lift of 88% in conversion.

"The Connected Economy: Insights from the network ", Bazaarvoice, November, 2013

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