Research and insight

Bazaarvoice is a leader in user-generated content marketing solutions. Check here for hard-hitting consumer research and insights, and join the discussion about user-generated content strategy.

From our blog
Featured Webinar
Online and in the aisles: How consumer-generated content impacts food sales
Online and in the aisles: How consumer-generated content impacts food sales
Thursday April, 16 | 9 PM GMT
Today, consumers care more about food than ever before, and they're sharing this passion online. While the foodie revolution has yet to translate to commerce, global online grocery is projected to reach $100 billion by 2018. Are you prepared for the imminent edible commerce revolution?
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Infographic
Infographic: A day in the life of user-generated content
Infographic: A day in the life of user-generated content
With an average of over 110,000 reviews posted each day on the Bazaarvoice Network, this infographic shows you how all that content gets moderated, shared and utilized.
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Featured Resources
Harness the power of your customer’s digital voice
In collaboration with Brand Republic, we surveyed over 100 marketers about their customer engagement and advocacy strategies.
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The Conversation Index
Learn how consumer-generated content is changing shopping behaviour online and in stores
Volume 9: Learn how consumer-generated content is changing shopping behaviour online and in stores
Don't miss our 33-page guide to the latest developments in consumer-generated content (CGC). We cover everything you need to know about the state of CGC, from the changing way consumers make high-value purchases like automobiles, to how they select food retailers and financial services.
The Conversation Index archive >
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Social commerce statistics

Department Store / Mass Merchant’s NPS is 56%, with 69% promoters and 13% detractors. Eighty-seven percent of reviewers in this category input NPS on the Bazaarvoice Network.

"The Connected Economy: Insights from the network ", Bazaarvoice, November, 2013

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The Conversation Index »

As an insider in the conversation between shoppers, retailers and brands, we gather valuable insights you can use.

White papers »

We stay ahead of the curve in social commerce strategy, researching topics that matter and sharing them here.

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