Research and insight

Bazaarvoice is a leader in user-generated content marketing solutions. Check here for hard-hitting consumer research and insights, and join the discussion about user-generated content strategy.

From our blog
Featured Webinar
Online and in the aisles: How consumer-generated content impacts food sales
Online and in the aisles: How consumer-generated content impacts food sales
Thursday April, 16 | 9 PM GMT
Today, consumers care more about food than ever before, and they're sharing this passion online. While the foodie revolution has yet to translate to commerce, global online grocery is projected to reach $100 billion by 2018. Are you prepared for the imminent edible commerce revolution?
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Infographic
Infographic: A day in the life of user-generated content
Infographic: A day in the life of user-generated content
With an average of over 110,000 reviews posted each day on the Bazaarvoice Network, this infographic shows you how all that content gets moderated, shared and utilized.
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Featured Resources
Harness the power of your customer’s digital voice
In collaboration with Brand Republic, we surveyed over 100 marketers about their customer engagement and advocacy strategies.
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The Conversation Index
Learn how increasing review volume drives sales
Volume 8: Learn how increasing review volume drives sales
Learn how sharing customer content across a network of retail and brand partners leads to better sales, insights, and search traffic – and why there’s no such thing as enough user-generated content.
The Conversation Index archive >
Featured video

Social commerce statistics

Women who buy something in a store rate it four to five stars 87% of the time. Men assign four or five stars to products 80% of the time. Research underscores that men find online shopping an effective way to avoid the hassle of in-store shopping.

"The Conversation Index Vol. 3", Bazaarvoice, March, 2012

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The Conversation Index »

As an insider in the conversation between shoppers, retailers and brands, we gather valuable insights you can use.

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We stay ahead of the curve in social commerce strategy, researching topics that matter and sharing them here.

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