Research and insight

Bazaarvoice is a leader where social meets commerce. Check here for hard-hitting consumer research and insights, and join the discussion about social commerce strategy.

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Featured Webinar
The role of mobile in your brand's omnichannel strategy
Wednesday April, 9 | 5 PM EDT
With growing consumer adoption of smartphones and tablets, a generation of always-connected shoppers has been born. To meet the needs of this growing segment, retailers have been forced to evolve their marketing strategies, notably making mobile a top priority.
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Featured Resources
Harness the power of your customer’s digital voice
In collaboration with Brand Republic, we surveyed over 100 marketers about their customer engagement and advocacy strategies.
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The Conversation Index
The Conversation Index - Volume 6
Volume 6: Learn how to double purchase intent after a bad review
Responding to feedback (especially critical feedback) improves shopper perception of the product, brand, and seller – and more than doubles purchase intent among shoppers who read negative reviews.
The Conversation Index archive >

Social commerce statistics

Retailers average a 4.2 rating out of 5 with the average review consisting of 66 words. Mass merchants average a 4.3 rating with the average review consisting of 58 words.

"The Conversation Index Vol. 1", Bazaarvoice, September, 2011

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As an insider in the conversation between shoppers, retailers and brands, we gather valuable insights you can use.
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We stay ahead of the curve in social commerce strategy, researching topics that matter and sharing them here.

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