#BVatSXSW Saturday, March 11, 2017 10:00am - 7:30pm Seekers, 213 W. 4th Street

We're proud to be an official sponsor of SXSW 2017. Join us for a full day of SXSW programming, authentic Austin eats and drinks, and kick off the night early with a major happy hour event.

Avoid #fomo! That's something that happens to other people. RSVP early to make sure you’re on the list.

RSVP closed

 
 

Schedule

10:00AM
Event opens
11:00AM
The Moral Code of Pay-to-Play Marketing

With brands shifting their advertising and earned media dollars toward content marketing, and more companies incentivizing and activating influencers to help tell their stories, is the “pay to play” business model starting to do more harm than good? How do companies continue to find new, creative ways to reach and engage their audiences while maintaining authenticity? This panel will explore the moral and ethical use of sponsored brand content in advertising, social influencer marketing, and consumer-generated content. In the end, are consumers ultimately paying the price?

Yuyu Chen
Yuyu Chen
Brand Reporter, Digiday
Liz Giel
Liz Giel
Group Planning Director, Carmichael Lynch
Darcy Reifenberger
Darcy Reifenberger
Manager, Client Solutions, BzzAgent
Loran Gutt
Loran Gutt
Vice President, Product Strategy, Bazaarvoice
12:00PM
Break
12:30PM
Contemporary Curation: How Imagery Shapes a Brand

Your brand’s story should not be fiction and fairy tale. It should be genuine, human, and ultimately based in the truth. A compelling brand story appeals to your customers’ emotions and fosters a personal relationship with your business. Part of that story is told through imagery. How does a brand’s visual identity strengthen (or confuse) a brand story? Why does certain imagery — whether in store or online — resonate more than others? Join the speakers as they uncover why certain images outperform other seemingly great content and how image curation can be used as a vehicle to build a brand story.

Oen Hammonds
Oen Hammonds
IBM Talent Enablement Team Manager, IBM Design Studio
Art Markman
Art Markman
PhD, UT Psychology Marketing
Carol Milliron
Senior Vice President, Client Engagement, SheSpeaks
David Moon
Vice President, Global Strategic Consulting, Bazaarvoice
01:30PM
Break
03:30PM
Is Authenticity in Advertising Possible?

Join this panel for a discussion on authenticity in advertising and the ways to create authentic connections with your target audience. Speakers will chat about what it means to be authentic with regard to both data and content – including the methodologies to find the right audience while they are truly in-market, and how to leverage authentic consumer generated content to enhance the user experience.

Jennifer Dalipi
Jennifer Dalipi
Sr. Director, Global Media Consumer Beauty, COTY
Richard Guest
Richard Guest
President of North American Operations, Tribal Worldwide
Ja Rule
Ja Rule
Co-founder, Fyre Media
Graham Harris
Graham Harris
VP Brand Partnerships, Bazaarvoice
04:30PM
Happy Hour featuring Ja Rule

FAQs

1. Do I need a SXSW badge to attend?

The event is open to all SXSW Interactive, Gold and Platinum badge holders. Limited passes are available for Bazaarvoice clients and invited guests. Make sure to RSVP early to get on the list!

2. Can I come and go throughout the day?

Of course, we know your SXSW schedule is packed! However, space is limited to venue capacity. You don’t have to be Always on Time, but we recommend it!

3. Can I bring a friend?

The more the merrier! Just make sure that they register.

4. What about my kids?

Unfortunately, they’ll have to miss out. Entry to the venue is restricted to ages 21+.

5. Who should attend?

We love that SXSW Interactive typically appeals to uber-geeks and digital creatives who push the cutting edge of technological change! Our programming is best fitted to those in digital media, advertising, marketing, social media, and content creation.

#BVatSXSW

Follow @Bazaarvoice, #BVatSXSW, and our blog for the latest updates on the ground at SXSW 2017!