How to Speak Your Customers’ Language
See how Urban Outfitters’ customers help them build and reinforce their brand.
Urban Outfitters believes in “marketing without marketing,” collaborating with their loyal customers – many digital-savvy Millennials – to promote and evolve the brand. They are so aligned with their customers, in fact, that it’s hard to see where their marketing-created brand ends and their customer-generated brand begins.
See how Urban Outfitters connects with their customers and prospects with a variety of social strategies. Even if you don’t target Millennials, you’ll walk away with ideas to apply to your own social strategy.
You’ll learn:
- Simple (but critical) rules to fuel any kind of online social engagement
- How to stay consistent and relevant across all social initiatives
- Letting go and listening: How Urban Outfitters (and you) evolve the brand with consumers
June 21st, 2010
1PM - 2PM CST
Speakers:
- Dmitri Siegel, Executive Director of Marketing, Urban Outfitters
- Brant Barton, Chief Innovation Officer, Bazaarvoice
This webinar will be broadcast live and will not be recorded. Attendees will be entered for a chance to win an Apple iPad.