Introducing the ROBO economy

Introducing the ROBO economy

ROBO means Research Online, Buy Offline - it's a growing trend in consumer behavior where consumers decide what to buy in-store based on research they do online.

ROBO isn't new, but it is becoming the norm in consumers' shopping journey and a big opportunity for brands and retailers to better understand exactly how their buyers shop.

Infographic: Research online, buy offline - today's shopper seeks CGC

We researched consumer behavior from 20+ of the world’s leading retailers in North America, EMEA, and APAC, across 100’s of brands and categories to understand how often shoppers seek consumer-generated content (CGC) before buying online or in-store.

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The ROBO economy
How reading reviews impacts offline sales

In this guide, we examine how shopping has evolved, the role of CGC in the offline buyer’s journey, and how online CGC is increasingly translating to in-store sales.

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Learn more about ROBO

Get in touch with Bazaarvoice today and we'll be more than happy to discuss the effect ROBO can have on your business.

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