Spreading the Word: How the Customer Voice Impacts Dell's Entire Organization

We already know that customer opinions, stories and questions can change all areas of an organization – from customer service to product design – so how do you get started?

For years, Dell has pioneered using first-person customer input -- "customer oxygen" -- to improve its entire operation. In this webinar, Stuart Wallock, Sr. Manager Global Incubation & Innovation Programs, Dell, shares best practices for staffing teams to best utilize this content, explains how to create reporting structures that work efficiently, and shows how Dell makes the most of this content throughout the business.

You'll Learn:

• How to build teams to best handle customer oxygen
• How this culture shift changes the organization and impacts the bottom line
• How others like you are facing the same challenges