Overcoming Your Fear of User-Generated Content: A Webinar for Highly-Regulated Industries
Monday, February 15, 2010
It’s a fact. Consumers want to hear from others like them when they shop for insurance, banking, healthcare – just like they shop for everything else. How do you conquer corporate fear, consumer privacy, and liability concerns to give them what they really want?
This webinar gets to the heart of these concerns and how Nationwide Insurance tackled these issues – and won big with consumers.
This webinar gets to the heart of these concerns and how Nationwide Insurance tackled these issues – and won big with consumers.
- Overcome organizational concerns about posting user-generated content on their website
- Assess the issues and found the right solutions
- Measure the results of user-generated content across the entire business
With:
- Sue McManus, VP Direct and Customer Solutions Marketing, Nationwide Insurance
- Shawn Morton, Director of Social Media, Nationwide Insurance
- Adam Cohen, Social Media Lead, Rosetta
- Marc Ostryniec, VP Financial Services Division, Bazaarvoice
