James Avery Craftsman, a unique jeweler established more than 50 years ago, creates heirloom jewelry passed down through generations of its clients. James Avery himself doesn't like to blow his own horn, and the brand reflects that, but they receive thousands of customer letters raving about the special place this jewelry holds in each family.

James Avery used their website to collect "Real Stories" from these customers, so they can be shared online to show the spirit of the brand without bragging. As a result, the company has increased sales, increased site traffic, and more quickly engaged new visitors with their brand... all by using their customers' voices.

Engaging your website visitors "not just informing them" is the next critical metric marketers must measure, and 49% of online shoppers said they want to find testimonials online.* Join us to see how engaging customers can drive bottom-line results for the business.

You will discover:

• How brands create community and drive the bottom line through shared customer experiences
• How consumers' stories help brands uncover the "why" and "how" of product experiences to get to the heart of what's truly important to them
• How user-generated content increases online traffic and fueling multi-channel marketing
• How to engage your most loyal, active, and influential customers online

*Forrester, 2007 and 2008