Why UK Consumers Write Reviews

While Bazaarvoice's analytics provide clients with deep insight into the factors that can help drive e-commerce success via consumer generated reviews, little to date has been known about the motivations of consumers who post ratings and reviews online.

This study is designed to provide a deeper and richer understanding of the motivations and behavior of this important group of consumers. The study was conducted jointly with the Keller Fay Group, a market research firm that specializes in word of mouth.

A comparable study was conducted a year ago in the US, and results are presented both for the UK and the US.