Why Customers Write Reviews

While Bazaarvoice's analytics provide clients with deep insight into the factors can help drive e-commerce success via consumer generated reviews, little to date has been known about the motivations of consumers who post ratings and reviews online.

This study is designed to provide a deeper and richer understanding of the motivations and behavior of this important group of consumers. The study was conducted jointly with the Keller Fay Group, the nation's first full service market research focused exclusively on word of mouth.