The “New” Rules of Engagement for Today’s Empowered UK Shopper: Connected and in Control

Almost half of UK shoppers research online before making a purchase in a store, making it even more important that retailers give them access to detailed, trusted information online at the point of decision — not just the point of purchase.

Check out research delivered by Forrester, RichRelevance and Bazaarvoice that uncovers exactly how UK shoppers make decisions. This helps retailers keep them connected and in control, right on their sites.