The Conversation Index
Brands that lead, capture, and analyze customer conversations develop a deeper understanding of what they must do to meet and exceed expectations and become truly customer-centric enterprises. In serving over 220 billion pieces of user-generated content (and counting), Bazaarvoice has collected massive amounts of customer data across hundreds of clients in many industries, allowing for a uniquely holistic view of consumers and their use of user-generated content (UGC). Our Social Analytics team recently conducted an analysis of this data, finding...
- Women contribute more UGC than men, and are generally more positive
- 1/3 of all Facebook reviews are collected on Fridays
- One in five reviews contains the word “love”
We’re releasing the results in our new quarterly insights
report: The Conversation Index. Download the first edition of our free
report to learn:
- How factors like the DOW average affect consumers’ price sensitivity
- How poor customer service experiences influence product ratings
- Why positive reviews are just as important as negative reviews for uncovering product issues
- How the price and complexity of products influences the questions consumers ask about them
- Macro trends in UGC growth, impressions, and language
