How do CMOs link social marketing with real, bottom-line results? 120+ CMOs shared their biggest challenges, plans, and expectations for social marketing in this 2009 survey by The CMO Club and Bazaarvoice.

In short, the leading trend in marketing research is understanding how social networking evolves into social commerce. CMOs plan to invest more in social media and they expect these activities to have a direct impact on revenues.

While not all brands know how to measure direct results, they strive to focus on business-generating impacts, rather than sheer volume of social interactions.

This research gives insights into what’s most important to CMOs – today and in the future.