Sure, customer opinions, knowledge, and experience can help drive sales, but they can also significantly drive natural search results – at every phase of the purchase cycle.

User-generated content can be optimized to attract every type of searcher or shopper, from awareness to purchase. Fresh content generated by your customers can be indexed to make your site irresistible to search engines, but it takes some thoughtful attention.

This white paper from SEO experts at Range Online Media details how to index UGC to attract searchers in every phase of the purchase cycle.