LendingTree’s review-engaged visitors start the loan process 83% more often
Wednesday, 25 November 2009

LendingTree, LLC, the US’s leading, online lending exchange, provides a marketplace that connects consumers with multiple lenders that compete for their business. Since inception, LendingTree.com has facilitated more than 25 million loan requests and $185 billion in closed loan transactions. LendingTree provides access to lenders offering mortgages and refinance loans, home equity loans/lines of credit, auto loans, personal loans and credit cards.

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"Sort by Rating" option drives 319% increase in online sales for Golfsmith
Thursday, 06 September 2007

Summary

Golfsmith.com Ratings & ReviewsGolfsmith recently upgraded their Endeca functionality and introduced a “Sort by Rating” option on search & navigation results pages, giving their shoppers a new way to find and research products, in addition to sort options based on price, best sellers, and brand.

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Product reviews increase conversion for Argos
Monday, 15 June 2009

Argos Ratings & ReviewsArgos sells general merchandise and products for the home from over 700 stores throughout the UK and Republic of Ireland, online, and over the telephone. Argos serves over 130 million customers a year through its stores and takes four million customer orders either online or over the phone. Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

In September 2008, Argos implemented Bazaarvoice Ratings & Reviews at www.argos.co.uk, and then ran a successful email-based reviews promotion that added 90,000 reviews to their site within two weeks.
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Social navigation drives 49% increase in sales at PETCO.com
Thursday, 06 September 2007

About this case study

PETCO.com Ratings & ReviewsPETCO launched Ratings & Reviews with Bazaarvoice in 2005 with the goal of creating an open dialog with their loyal consumer base to increase sales. Statistical data affirms their decision was in line with consumer purchasing behaviors; Jupiter Research found that 77% of online shoppers use reviews and ratings when making their purchasing decisions. PETCO’s initial results from the implementation of Ratings & Reviews on PETCO.com were extremely positive, and led them to explore additional uses for customer generated content beyond the product page.
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"Customer Favorite" categories drives 30% sales increase
Monday, 20 August 2007

Overview

Leveraging Ratings and Reviews content effectively can have an enormous impact on sales. A leading apparel retailer used “Customer Favorites” as a new merchandising category for top-rated products. Within select top level product categories, Customer Favorites were promoted on the category home page. The Customer Favorites section saw excellent results in session conversion, average order value, bounce rate, sales per unique visitor, and time on page. Advertising Customer Favorites categories through email campaigns also drove awareness and performance of the new product sub-category.

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