Client Case Studies

As you can tell, we're obsessed with ROI. Here is proof that user-generated content works in more ways than you can count.

Wednesday, 20 January 2010

Rubbermaid products with reviews show increased revenues

When Rubbermaid implemented Bazaarvoice Ratings & Reviews in 2008, they wanted to enhance product information on their site and facilitate conversations with clients. Shoppers who visit the site now find in-depth product information from other consumers via their reviews. What’s more, those who read reviews are also more likely to join Rubbermaid’s online club, which leads to deeper engagement with the brand.

LendingTree’s review-engaged visitors start the loan process 83% more often

Wednesday, 25 November 2009
LendingTree, LLC, the US’s leading, online lending exchange, provides a marketplace that connects consumers with multiple lenders that compete for their business. Since inception, LendingTree.com has facilitated more than 25 million loan requests and $185 billion in closed loan transactions. LendingTree provides access to lenders offering mortgages and refinance loans, home equity loans/lines of credit, auto loans, personal loans and credit cards.
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Samsung answers increase engagement, fill information gaps

Monday, 02 November 2009
Samsung, long known for their innovative products, took their pioneering spirit to their brand management and product marketing strategies as well. Early on, they understood the value of reaching out to their online customer base and in 2007 they created the public persona, “Mr. Samsung,” who started answering product-related questions on CNET. In June, 2008 they extended their efforts to include a customer-based forum.
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User-generated content increases conversion, doubles page views for Halfords

Tuesday, 06 October 2009
Halfords is the UK's leading retailer¹ of car maintenance, enhancement, and leisure products. The retailer operates over 460 stores² across the UK, Republic of Ireland, and Czech Republic. They have an active online community at www.halfords.co.uk.
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A/B test proves reviews drive up to 14.2% conversion increase

Monday, 24 August 2009
eSpares is the UK’s largest spare parts retailer, specializing in accessories and consumables for electric home appliances. They offer more than 400,000 different products from over 500 manufacturers. They recently ran an A/B test to conclusively prove whether reviews increase conversion on their Web site.
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