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Client Case Studies

Our clients have implemented social commerce and seen a measurable impact in marketing. Sales. Customer service. And product innovation. Learn from their successes.

Bazaarvoice Stories competition helps House of Fraser build relationships at Christmas

Thu, 2012-02-02

One quality that has set House of Fraser apart from other department store groups in the UK throughout their 160-year history is the commitment to build strong customer relationships by providing an imaginative, exciting and relevant shopping experience. As their online presence has grown, so has the desire to extend to the web this strong sense of engagement and belonging among customers. During the 2011 Christmas season, Bazaarvoice Stories helped House of Fraser make major strides in this effort.

Chico’s achieves over 200% increase in conversion with Bazaarvoice Conversations

Tue, 2012-01-31

U.S. women’s specialty retailer Chico’s FAS has seen dramatic results in converting site visits to orders since implementing Bazaarvoice Conversations in April 2011 across its three brands – Chico’s, White House | Black Market and Soma Intimates. All three brands have enjoyed tremendous success with Bazaarvoice platform for onsite customer content.

Post-interaction email drives 79% of customer review volume

Thu, 2011-12-15

British pottery manufacturer Emma Bridgewater Ltd has never lacked for enthusiastic customers. The company sought to capture that enthusiasm and use it to spark excitement in consumers and generate more sales. In December 2010, the company launched reviews to give customers a way to share their passion and enthusiasm with others in the company’s online store.

With Bazaarvoice Ask & Answer, Herman Miller finds the answers in customers’ questions

Wed, 2011-11-30

Inspiration for Herman Miller’s iconic furniture designs comes from many sources, not the least of which is the company’s own audience. Finding out what people who are passionate about design are interested in, what they like and what they’re thinking about is an ongoing priority for the company.

As part of this quest, members of Herman Miller’s eCommerce group teamed up with the company’s event marketers to create a special promotion to take place during the 2011 Cusp design conference, with Bazaarvoice Ask & Answer as the promotion’s enabling technology.

Adobe launches Ratings and Reviews for flagship products

Thu, 2011-11-03

Reviews drive 21% - 54% conversion lift for website product marketing pages

Adobe knew that it had strong brand advocates, and wanted to encourage this audience to share its love of Adobe products and provide real-time feedback on new versions of the software. To that end, Adobe implemented a customer reviews program in April 2010. Prior to releasing new versions of its flagship products, Photoshop® and Photoshop® Extended, Adobe reached out to its prerelease community, offering early trials of the software.

Case study: Charles Schwab boosts acquisition with online Ratings and Reviews

Mon, 2011-10-24

Charles Schwab understands that customers make their best marketers – the financial service firm acquires 40% of its new business through customer referrals. To bring this powerful word of mouth online, Charles Schwab launched customer reviews on their website in June 2011. Over a thousand reviews later, the firm has successfully raised their customer advocacy score and now uses feedback in reviews to guide customer-centric strategies.