SearchVoice drives 142% search traffic increase

Fri, 2009-04-17

Web sites must effectively drive search traffic to succeed. Staying on top in a competitive market demands innovative methods for keeping search traffic high.

SearchVoice Reviews leverages review content to drive organic search traffic to sites. It consists of an advanced linking and browsing strategy that extends the reach and findability of review content, which is collected on a single microsite.

What we studied

We compared the change in organic search traffic on nine client sites two months before and two months after the microsite was deployed.

SearchVoice increases organic search

The SearchVoice Reviews microsite increases organic search traffic by an average 142%.

Search Voice Graph

The bottom line

The SearchVoice Reviews microsite can help increase organic search traffic to client websites. This solution can provide an alternative way to allocate paid search budget which can provide higher ROI. The microsite also funnels customers directly to product pages which increases the likelihood for customer conversion.