It’s a fact. Consumers want to hear from others like them when they shop for insurance, banking, healthcare – just like they shop for everything else. How do you conquer corporate fear, consumer privacy, and liability concerns to give them what they really want?

This webinar gets to the heart of these concerns and how Nationwide Insurance tackled these issues – and won big with consumers.

Forrester Researcher, Brian Haven, concluded that “engagement” was marketing’s new key metric, but engagement is not a binary thing. It needs to be cultivated by leading users along a participation chain – from one interaction to the next. Fostering participation over multiple touch points not only increases a person’s relationship with your brand, but can also leave behind a “trail” of consumer content which can lead other site visitors to increase their own engagement.

Join Ze Frank, Designer, Visionary and Popular Video Blogger and Sam Decker, CMO, Bazaarvoice to hear how to create your brand’s participation chain online.

No doubt: social media will dominate in 2010. So how do CMOs link social marketing with real, bottom-line results? 120+ CMOs shared their biggest challenges, plans, and expectations for social marketing in a recent survey by The CMO Club and Bazaarvoice.

We'll share our findings and quiz a panel of top CMOs at this insightful webcast.

CMO panelists Sonny Ganguly (Wedding Wire), Kent Huffman (Bearcom), Ted Rubin (e.l.f. Cosmetics), and Sam Decker (Bazaarvoice) share their views on:

Competition among manufacturing brands is fierce. Televisions, kitchen appliances, apparel, flooring, electronics...it's a crowded market amongst each category, and most manufacturers are missing out on a prime opportunity to get ahead in the game—the digital channel.

Justin Crandall, VP of Channel Programs at Bazaarvoice, and Cath Baillie, Customer Experience Manager at Epson Europe will illustrate how the web is both a direct response vehicle and a brand builder. It is a medium that can create value with a smaller budget and establish a connection with the consumer, regardless of brand category.

When customers speak, smart companies listen – and act. Negative feedback is inevitable, but companies are successfully using negative feedback to improve offerings and build trust in their brand. From the ecommerce site to the customer service desk – and all the way to the CEO’s office, brands like Toshiba, QVC, and Oriental Trading Company have seen positive results by using negative feedback to initiate positive changes companywide.

Join Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking and Sam Decker, CMO of Bazaarvoice, to learn how to create positive results with negative word of mouth.