How do CMOs link social marketing with real, bottom-line results? 120+ CMOs shared their biggest challenges, plans, and expectations for social marketing in this 2009 survey by The CMO Club and Bazaarvoice.

Interactions – no matter how small – drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction.

Sure, customer opinions, knowledge, and experience can help drive sales, but they can also significantly drive natural search results – at every phase of the purchase cycle.

Understanding why UK customers write reviews

Keller Fay/Bazaarvoice, Nov. 2008

While Bazaarvoice's analytics provide clients with deep insight into the factors that can help drive e-commerce success via consumer generated reviews, little to date has been known about the motivations of consumers who post ratings and reviews online.

A look at retailers' perceptions of the importance of user-generated content

Retailer survey by ResourceInteractive and Bazaarvoice

The proliferation of consumer dialogue is still on the rise. Retailers who think about leveraging the interactive channel may come to find that it's more than researching, shopping and self service. The social web is empowering consumers and creating new consumer behaviors of creating, sharing and influencing. As a result, consumers are increasingly turning to each other for product or service information before making a purchasing decision.