Seasoned executive brings more than 20 years experience leading global HR teams for rapidly growing public and private companies; joins high caliber executive team

Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced the appointment of Gillian Felix as Chief People Officer. Felix, who brings 20 years of executive experience leading global human resources teams for companies such as Virgin, Hoover’s, and Golfsmith, joins Bazaarvoice at a time of unprecedented growth and worldwide expansion. She will provide strategic guidance for the company’s human resources efforts, including leadership development, employee training, and people practices to support the company’s unique entrepreneurial culture that fosters passion, execution, excellence, teamwork, and openness. Bazaarvoice, which has been voted a Best Place to Work in Austin by its employees for three years running, was recently featured on CNN in their Building Up America series for its unique culture and strong business growth in a challenging economic environment.

Digital word of mouth delivers tremendous consumer value, drives measurable ROI, and powers organizational transformation for more than 750 leading brands in 25 languages

Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that it has served more than 100 billion impressions of user-generated reviews, answers, and stories since launch. With 80% of consumers now seeking user-generated review content to guide purchases, this new milestone represents a tremendous transformation in shopping behavior and underscores the role of digital word of mouth as the most influential form of advertising today. This record achievement comes as Bazaarvoice prepares to celebrate its fifth anniversary in May 2010 with more than 750 clients operating in 25 languages and 36 countries.

The country’s oldest clothing retailer brings the authentic and credible opinions and experiences of their customers into the center of the online shopping experience

Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that Brooks Brothers has launched Bazaarvoice’s social commerce platform on www.brooksbrothers.com. The 192-year old company, which has dressed generations of families and notable Americans like Charles Lindburgh, Clark Gable and nearly every US President, is encouraging customers to share their own opinions and experiences with the clothing line, including specifics on quality, appearance, and fit. These customer reviews – “gotta love the little details, like a size tag tucked under the collar band so it won't chafe” and “my sons have all commented on how well the shirts launder, and continue to look band-box perfect! “– are easily accessible on the product page in order to provide every shopper with authentic insight and credible information from people like them as they consider and complete purchases.

Bazaarvoice Ratings & Reviews™ with active profiles connect tea lovers to the opinions of people like them; Mighty Leaf uses real-time feedback to guide product development and launch

Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that Mighty Leaf is using Bazaarvoice’s social commerce platform, including Ratings & Reviews, on www.mightyleaf.com. The beloved manufacturer of artisan specialty tea blends like Green Tea Tropical and Organic African Nectar, Mighty Leaf is using Ratings and Reviews to engage its community of tea lovers and bring the voices of its customers into the online shopping experience. Mighty Leaf shoppers can take advantage of review tags and reviewer profiles to immediately surface the most personally relevant reviews, and they can be easily shared with a single click on social networks including Twitter, LinkedIn, and Facebook. As a company, Mighty Leaf is also tapping review content and sentiments in the launch of new products, such as its new Brew Mug that debuted in time for the Christmas season.

Ratings & Reviews™, Ask & Answer™, and Stories™ deliver measurable business benefits, including a double-digit conversion increase in key categories, for leading outdoor retailer

Orvis takes next step and creates innovative Voice of Customer team in order to effectively transform its products and business process based on the real voices of its customers

Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that The Orvis Company has launched Bazaarvoice’s social commerce platform, including Ratings & Reviews, Ask & Answer, and Stories™ on www.orvis.com. The highly-regarded outdoor equipment and clothing retailer, founded in 1856 as the first mail-order company in the U.S., is using the proven and innovative Bazaarvoice suite to engage its passionate community of outdoor enthusiasts and integrate a full range of customer conversations into the Orvis shopping experience. Orvis is also using these conversations to transform merchandising, marketing, product development, customer service, and business initiatives across the company via a cross-functional Voice of Customer team that is highly visible to executive management.

A trusted partner to more than 650 brands worldwide, Bazaarvoice continues to innovate new ways for companies to transform their businesses around customer conversation and accelerate measurable ROI from social marketing

Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that interest and demand continue to accelerate for Bazaarvoice’s award-winning social commerce solution suite. The company, which marks the 4th anniversary of the public launch of its inaugural Ratings & Reviews product next month, now offers an integrated line of nine products in 17 market verticals in 25 languages and 36 countries, including the breakthrough BrandAnswers and BrandVoice solutions that allow manufacturers to impact and join customer conversations on the world’s largest retail sites. As Bazaarvoice continues to expand throughout the globe and into new vertical markets, the company remains laser focused on delivering measurable ROI and now offers more than 40 case studies that prove the value of social commerce across every corporate function.

Rubbermaid analyzes and shares Ratings & Reviews content across internal teams and brand managers in order to make business decisions that keep customers happy

Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that Rubbermaid® is using the Bazaarvoice social commerce platform with Ratings & Reviews to listen and respond to customers in a systematic and high-impact manner. The leading brand shares ratings and review content weekly across all brand managers to show which features are a hit with customers – and which features could be enhanced or improved by Rubbermaid. This detailed understanding of the customer voice allows internal brand teams to pinpoint the changes that can improve the consumer experience, whether it is adding detailed instructions on how to use a popular product or redesigning an item that doesn’t live up to customers’ expectations.

Blue Shield is the first health plan to invite online feedback from members to improve the health care experience

Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that Blue Shield of California has launched the Bazaarvoice social commerce platform with Ratings & Reviews™ on www.blueshieldca.com. Through Bazaarvoice Ratings & Reviews, Blue Shield of California members can share their candid feedback on different plans, and potential members can easily browse these reviews to help choose the right plan for their needs. The new program is already available to some members, and early feedback can be seen here.