philosophy is a skincare company that “celebrates feeling well and living joyously.” It has been endorsed by doctors, celebrities, and most importantly its customers. philosophy encourages customers to “to live a better life by being better to yourself.”

In April 2008, philosophy enabled its clients to share personal stories and pictures online with their “Your Mom’s Philosophy” campaign, which they implemented and managed using Bazaarvoice Stories.

Challenge

Today, Web sites must effectively drive search traffic to succeed. A leader in specialty products and services knew that to stay on top in their competitive market, finding new ways of keeping search traffic at an all-time high was a top priority.