About this case study

In early 2008, Office Depot added consumer-generated reviews to their site to help capture customer opinions and drive sales conversion. Office Depot then incorporated review-related terms into its paid search advertising campaign to increase traffic to OfficeDepot.com, drive new buyers to the site, increase sales, and position the OfficeDepot.com site as a “go to” site for consumer-generated office product reviews.

Northern Tool offers more than 18,000 power tools at northerntool.com, and they rely on customer reviews and email marketing to enhance their customers’ experience – and drive sales. Their use of Bazaarvoice Ratings & Reviews and Yesmail Enterprise has enabled them to deliver tightly integrated campaigns and easily track the results.

Most prospective customers research a product before making purchases, which makes product reviews written by customers who have actually purchased and used the product extremely valuable. By incorporating product reviews into email campaigns, returning or potential customers are able to quickly assess customer feedback on a product and gain the confidence they need to make that purchase.

Bath and Body Works email

Bath and Body Works recently sent out an email containing customer ratings and reviews. The client was interested in measuring how the performance of the email compares to the average email sent out by Bath and Body Works.

The Bath and Body Works email containing customer review content out-performed the average email in several key metrics: session conversion, average order value, average session length, bounce rate, and page views per visit.

Swanson Health created a tightly integrated campaign utilizing customer product reviews to drive product purchases in addition to increasing customer loyalty.

Through the integration of Bazaarvoice Ratings & Reviews with Yesmail’s Enterprise email application, Swanson Health produced a series of messages that solicited and incorporated customer feedback on its products. The result? Two messages in the series produced significant increases in open rates and click-throughs.