BrandVoice drives 10X review volume and 92% conversion increase

In February 2008, Kingston, the independent world leader in memory products, launched Bazaarvoice Ratings & Reviews on Kingston.com, attracting customers who wrote product reviews. Meanwhile, Office Depot also collected Kingston reviews on OfficeDepot.com, where they had launched Bazaarvoice Ratings & Reviews in January 2008. By October 2008, Kingston products on the Office Depot site averaged one customer review per product. In mid-October, using the BrandVoice program, Kingston began syndicating their product reviews on OfficeDepot.com. Within weeks, Kingston increased their reviewed products on OfficeDepot.com by 283%. BrandVoice enables manufacturers such as Kingston to gather and display customer-generated product reviews on the manufacturer site, then syndicate these reviews on leading retailer sites.

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BrandVoice creates dramatic increase in review volume

OfficeDepot.com Ratings & ReviewsBrandVoice enables manufacturers to syndicate customer- generated reviews gathered on their own sites to retailer sites, driving sales for both entities.

With both manufacturers and retailers collecting and displaying reviews, BrandVoice syndication results in dramatic increases in review volume on retailer sites. Experience with hundreds of clients has shown that increases in reviews generally result in higher sales conversion. When Kingston syndicated reviews to Office Depot, conversion for products with syndicated reviews doubled, as outlined in a November 2008 case study. This case study will show the dramatic increase of review volume attributed to BrandVoice.

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