Visited by more than 10 million car shoppers each month, Cars.com is a leading destination for online car shoppers. Cars.com offers credible and easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com puts car buyers in control of the shopping process with the information they need to make confident buying decisions.

Cars.com does not sell cars directly, but offers vehicle advertising to dealers and private sellers across the country. We wanted to examine the impact that Ratings & Reviews had on their customers' intent to buy, which is measured via seller contacts ("leads") and other "ready-to-purchase" activity metrics.