The info-hungry consumer: 3 trends transforming the online food and beverage landscape
The culture of food has exploded in recent years. Today, consumers care more about food than ever before, and they’re taking this passion online to share their stories, likes, dislikes, tips, and questions. But even though consumers are regularly engaging with food-focused content, the explosion of food culture still hasn’t translated to ecommerce. That’s all set to change in coming years, however, as the global online grocery market is projected to reach $100 billion by 2018.
What does this all mean for food and beverage brands and retailers? In this white paper, we outline three key trends that are currently transforming the online food and beverage landscape. Brands that embrace these trends—developing and executing strategy to satiate the appetite of online food and beverage shoppers—will be set up for success in the imminent edible ecommerce revolution. We’ll share tips to help you:
- Generate content that will educate and inspire the food-conscious consumer
- Take advantage of the abundance of existing food-focused social media content
- Optimize your mobile experience for the on-the-go shopper
Brands that fail to acknowledge the needs of today’s info-hungry shopper face substantial risk of losing to competitors. Download this white paper today to learn how to cater to this growing demographic, get ahead of the competition, and build lasting relationships that will have a huge impact on your bottom line in coming years.