Banking on social: How to use social to drive loyalty and sales

Banking on social: How to use social to drive loyalty and sales

Every day, thousands of people share their opinions and experiences via social — even about their finances. This social data can give banks invaluable information and help you connect even more with your clients.

At Bazaarvoice, we help banks collect consumer social data and turn them into actionable insights. In fact, across conversations captured from our financial services clients, we have found:

  • Overall, customers are satisfied with their bank, giving them an average rating of 4.43 out of 5 stars
  • 77% of long-term customers say they would recommend their bank to others
  • Older customers are not keeping quiet - 36% percent of reviews come from customers 55 and older

Tap into these valuable insights to help drive loyalty and sales. Download the new data sheet, Banking on Social now >>

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