Your 3-step guide to consumer vehicle ratings and reviews
Dialogue between car buyers and owners has been happening online since the advent of the internet.
Consumer vehicle reviews can be the engine that drives OEM site traffic, and a powerful tool to turn that site traffic into dealer traffic and sales.
Bazaarvoice has conducted its own research and collected insights from thought leaders across the industry to highlight how important it is for OEMs to put themselves in the driver’s seat with consumer vehicle ratings and reviews.
Download our guide to learn:
- Why reviews are critical in the car buyer path to purchase
- How OEMs can own the conversation while enhancing search, engagement, and conversion
- Best practices for how to architect a successful reviews program