Talking to strangers: Millennials trust people over brands
August 20, 2012
By 2017, Millennials– currently in their mid-teens to mid-30s – will have more spending power than any generation. Their reliance on social disrupts all areas of business.
As early social media adopters, Millennials often understand social better than the brands trying to reach them. By 2017, they’ll have more spending power than any other generation, and they make their own rules of commerce.
Check out our Millennial research today to uncover how to capture the loyalty of this powerful generation.