Social intelligence: 9 insights that drive business results
When consumers review your products, the impact doesn't stop at a sale.
This user-generated content provides some of the richest and most relevant consumer information that exists. By aggregating and analyzing this social data, you can turn it into a strategic business advantage.
- Product innovation: Guide enhancements and uncover shortcomings faster
- Optimize consumer communication: Fine-tune messaging and improve support
- Segment for success: Uncover advocates and pinpoint consumer preferences