Rebuilding credibility and loyalty with the digital customer
Digital channels are central to today’s customer mandate and the primary avenues through which people consume and share information. As consumers spend more time in digital channels, they have shifted away from relying on the bank for financial purchase advice.
In this insight brief from CEB, we identify key findings including:
- How consumers shop for financial services
- The role consumer privacy regulations play globally in using word-of-mouth marketing
- What opportunities exist for leveraging the overwhelmingly positive consumer-generated content in order to convert customers into brand loyalists
Download this insight brief today to discover how to better serve your customer by allowing them to tell your story for you, increasing brand loyalty and building lasting relationships that will have a huge impact on your bottom line in coming years.