Millennials in the aisles: How CPG brands capture lifelong loyalty

Millennials in the aisles: How CPG brands capture lifelong loyalty

This hyper-connected, always-on consumer demands a lot from brands – keep up and grab their loyalty (and the loyalty of those around them).

We’ve uncovered key trends and tactics for grabbing Millennials – and all the consumer generations they influence:

  • Millennials never shop “alone”: How mobile works for Millennials in the grocery store aisles.
  • Millennials know you’re trying to sell them: Integrate authentic, relevant voices into your brand.
  • Lead, listen, and respond: How creating and facilitating consumer conversations draws Millennials in.

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