Millennials in the aisles: How CPG brands capture lifelong loyalty
This hyper-connected, always-on consumer demands a lot from brands – keep up and grab their loyalty (and the loyalty of those around them).
We’ve uncovered key trends and tactics for grabbing Millennials – and all the consumer generations they influence:
- Millennials never shop “alone”: How mobile works for Millennials in the grocery store aisles.
- Millennials know you’re trying to sell them: Integrate authentic, relevant voices into your brand.
- Lead, listen, and respond: How creating and facilitating consumer conversations draws Millennials in.