How Retailers Find, Reach, and Win Consumers with Bazaarvoice and Consumer-Generated Content
Shoppers aren’t playing hard to get. They are hard to get.
In this e-book, you will learn how a diverse set of retailers partnered with Bazaarvoice to successfully harness the power of consumer-generated content (CGC) such as ratings, reviews, and curated visual content. With authentic CGC, these retailers were able to increase awareness, improve consideration, and drive sales conversion.