Connected Perspectives

Jeff Rosenblum: Advertising will be useful rather than interruptive

Jeff Rosenblum, founding partner of Questus and co-writer and director of The Naked Brand, explores the changing nature of branding in a world where companies and products are naked -- exposed in all their merits and flaws online for every consumer to see.

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Topics

Advertising

Authenticity in consumer ratings and reviews

Brand

Consumers

Future

Mobile trends

Omnichannel

Personalization

Social

Transparency

Companies

People