Andrew Deitchman on the new agency heyday

 

Andrew Deitchman, CEO and Co-Founder, Mother New York, describes the new breed of agency-client relationships: deeper, wider, and focused on creating experiences—not just 30-second spots and one-off events. He stresses the need for today’s agencies to staff diverse skillsets, such as journalists and data analysts, in order to create remarkable, enticing content and deliver it to the right audience at the right time.