John Battelle on making advertising "inherently valuable"


John Battelle, Founder and CEO of Federated Media Publishing, WIRED co-founder, and author of The Search, talks about finding a solution to the most daunting and deeply-rooted challenge facing advertising: Making it “inherently valuable in people’s lives.” To get there, according to Battelle, we need a “liquid environment of data,” a “culture of permission,” and an “infrastructure that can manage all this data.”


Twitter: @johnbattelle/