Infographic: 7 ways the mobile consumer changes everything

Currently, eight of ten smartphone owners are smartphone shoppers. And by 2016, 85% of all digital shoppers will be mobile shoppers as well.

It's no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, fast becoming the norm rather than the exception.

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Infographic: 7 ways the mobile consumer changes everything

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7 ways the mobile consumer changes everything
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