Visual content strategies to supercharge the buyer journey

Visual content strategies to supercharge the buyer journey

How to use visual CGC to optimize all stages in the path to purchase

60% of marketers believe visual content is essential to their marketing strategy. Despite that, half of marketing departments are allocating 20% or less of their budget towards producing pictures and videos.

That isn’t surprising; it’s really expensive to create compelling visual content across your product catalog.

But it doesn’t have to be. Today’s social media platforms offer a rich sea of authentic product- and brand-focused social content from every marketer’s best friend: their customers.

And when you leverage a mix of visual customer-generated content (CGC) programs and in-house design work, you’re in a position to supercharge the customer journey from top to bottom.

In our guide, you’ll find strategies on how to:

  • Break through the noise and get discovered
  • Stop the scroll on social and your site
  • Seal the deal with visual social proof

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