An Appetite for Information

An Appetite for Information

Grocery shoppers rely on consumer opinions in-store and online to make purchases

Today’s consumers are smarter and more discerning than ever when shopping for groceries. As health, wellness, and sustainability have grown in importance, so have the amount of product choices. In turn, this has reshaped how your consumers shop and what information they expect grocery retailers to provide about their stores, products, and delivery services. Not only is this pre- purchase research influencing in-store purchases, but also what information they expect grocery retailers to provide about their stores, products, and delivery services.

In this e-book, you will learn how shoppers are going online to research products prior to purchase, and that it’s the trusted opinions of other consumers these shoppers rely on most. You will also learn how the grocery industry is fundamentally transforming, as more consumers are opting for “click and pick” e-commerce and food delivery services for their shopping needs.

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