Stories

Real customer experiences sell.

Connecting with other people by sharing experiences is central to who we are as human beings. These stories capture our imagination. Play to our emotions and desires. Create memories.

They can also engage customers with your brand in a way that no other marketing can.

Increase awareness and acquisition.

Capture your customers’ stories and use them to improve awareness and communicate your key brand messages. Enable customers to share these experiences with their social networks to help drive higher awareness. And leverage this content to improve site traffic and drive new customer acquisition in search engines.

Drive loyalty and advocacy.

Give customers a place to come back to your site again and again. Let them share their brand experiences around events in their lives. Product usage ideas. Advice and tips. And success stories.

Leverage customer stories to drive innovation.

Customers’ stories create vivid narratives of how your products and services fit into their lives. Use this content and the insights it provides to identify and co-create new products with customers.

Let’s talk about how we can help you turn social media into social commerce.

La-Z-Boy Comfort Stories campaign drives 13,000 new prospects

Case Study

La-Z-Boy, one of the world's leading residential furniture producers, regularly runs contests to drive traffic to their website and to gain new customer contacts. To mix things up, they ran a "Comfort Stories" campaign featuring Bazaarvoice Stories™.

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Put your brand where customers are

SocialConnect™

Engage where your customers are.

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Know precisely what your customers want

Customer Intelligence

The real-time intelligence solution.

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