Experiences that sell.

You want consumers to equate your brand with your purpose and values. So how do you engage them in a way that gets their attention?

Bazaarvoice StoriesTM helps you create a broader, more relevant community by encouraging customer conversations about your brand and how its products fit into their lives. When you give consumers a place to feel like they are heard, they become more loyal and engaged. And the message rings true.

Stories engage consumers at an emotional level. Authentic stories draw new visitors to your site, including those who may be unfamiliar with your brand but are attracted to a story’s theme. Tapping into customer passions ultimately yields a broader – but highly relevant – audience.

User-generated stories are more authentic than testimonials gathered behind the scenes, and much easier than capturing content via email and posting it yourself. Bazaarvoice creates a turnkey way to get customers sharing their best stories – about you.

Benefits

• Improve natural search traffic.
  39 percent of Philosophy's site traffic for May originated on a Mother's Day-themed Stories page.
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• Increase qualified leads.
  La-Z-Boy gained 13,000 qualified leads with Stories.
  Read Case Study

Key Features

• Shout It! Let visitors share stories with their social networks.
• Social Recommendations™ Let writers point readers directly to their favorite products.
• Photo/Video Upload Bring stories to life with multimedia.
• Ratings Easily expand participation by letting readers rate their favorites.
• Comments Let the community comment on stories to gain more insights.
• Gridview Give readers an attractive, at-a-glance way to find their favorites.

• Optional Extensions for Stories
• SearchVoice
  Drive natural search with natural voices.
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• SocialAlerts
  Keep contributors informed and coming back.
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• ActiveProfiles
  Uncover what matters most to contributors.
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• Social Commerce Insights
  We’ve made it easy to turn "social" into "results."
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• Smart Display
  Great design drives participation.
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