Customer Intelligence

     Retailers with a complete big data strategy that includes customer feedback can expect up to a 60% increase in net margin.

- McKinsey Global Institute (June 2011)

Make customer insights actionable across your business.

Most businesses are inundated with data, but rarely does this information include the voice of the customer. That makes uncovering customer needs and motivations extremely difficult. You know sales data, but you don’t know exactly why customers are buying. Without knowing true customer motivations, building a business strategy is challenging.

 

Rich insights – by product SKU, category, and customer segment.

Customer Intelligence analyzes customer conversations and surfaces insights by SKU, category, and customer segment, so your entire organization knows exactly what actions to take to drive your business.

Know why your customers buy.

• Reveal qualitative insights about what your customers want from your products and services down to the SKU level.

• Uncover insights in real time, like having an always-on focus group across your entire business.

 

Identify the customer promoters and detractors.

• Quickly find the customers who most influence other shoppers.

• Engage and co-create products and services with influencers.

• Integrate information directly with your CRM system.

 

Embed customer-centric processes throughout your business.

• Tie insights to your organizational structure – by product SKU, category, or customer segment – so every action has a clear business owner.

 

Existing clients, we can give you insights on your customers and products today. Contact us for a fully customized insights demo.

Not a client? Contact us for a product demo.

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