Privacy Policy

Effective Date: January 6, 2017


This privacy policy is intended to inform you ("you", collectively "Consumers") about Bazaarvoice, Inc.'s ("Bazaarvoice", "we", "us", or "our") collection, use, and disclosure of information that we receive through the services that we provide on third party websites and in the mobile applications of our Clients (the "Bazaarvoice Network"), through our corporate website, ("Website"), through our advertising services ("Bazaarvoice Media"), and through the business applications offered on the Website ("BizApps") (collectively, the "Services"). It also describes your choices regarding use, access and correction of your personal information.


Information We Collect Through the Bazaarvoice Network

Information You Submit

User-Generated Content. As part of our Services to our Clients, we provide Consumers the ability submit reviews, comment on or rate goods, products and services on websites within the Bazaarvoice Network (collectively, “User-Generated Content”). You should be aware that any information you provide in the area that is intended to collect such User-Generated Content will be published on a publicly facing website and will be read, collected, and used by Bazaarvoice, its subsidiaries, vendors and Clients. Therefore, please do not include any information within these areas that you do not want to share with the general public, including personally identifiable information, such as your name, email address or financial information. Bazaarvoice uses User-Generated Content for providing the Services to our Clients, marketing research, new product development, to personalize or improve our Services, to detect fraudulent activities and for analytical purposes.

Consumer Account Info. In order to submit User-Generated Content, you may have to create an account with the Bazaarvoice Client whose products, services or goods you are reviewing or rating. During the course of creating an account, you may be asked to submit information, such as but not limited to, your name, email address, mailing address or phone number, and other data (collectively, "Consumer Account Info"). The Consumer Account Info may be collected by both Bazaarvoice and the applicable Bazaarvoice Client. Bazaarvoice uses Consumer Account Info to assist with the creation of an account, to detect fraud and inauthentic content, to personalize your services, to provide you the ability to review, comment on or rate products, or to otherwise create content across Client websites on the Bazaarvoice Network.

How Bazaarvoice's Clients Use User-Generated Content and Consumer Account Info. To further understand how the Bazaarvoice Client to whom you have submitted User-Generated Content and Consumer Account Info will use such data, please consult the terms and conditions on that Client's website (e.g. the privacy policy).

Data Collection Technologies

Passive Collection

As is true of most websites and mobile apps, we gather certain information automatically. Our technologies may collect the IP address of your computer, the pages you visit within the Bazaarvoice Network, the date and time of your visit, browser type and version and other click-stream data (collectively "Analytics and Tracking Data"). We use the Analytics and Tracking Data to operate the Services, enable the submission of User-Generated Content, to enable anonymous analytics and measurement reporting, and to display online advertisements to you and other users.

Types of Technologies on the Bazaarvoice Network

We and our partners use cookies or similar technologies to collect information from Consumers on the Bazaarvoice Network. We do so to analyze trends, administer and track users’ movements around the Bazaarvoice Network, and to gather demographic info about our user base as a whole.

Web Beacons. Web beacons are small, graphic images on web pages or web-based documents or in email messages. We use web beacons in order to personalize your experience on the Bazaarvoice Network, determine the usefulness of the information our Services provide and to analyze general user traffic patterns. We also use web beacons as a way to transmit Consumer Account Info.

Cookies. Bazaarvoice uses its own cookies and cookies from third parties on the Bazaarvoice Network. Bazaarvoice uses cookies to combine your data across multiple websites.

Mobile Advertising Identifiers: If Bazaarvoice technology is enabled in a Bazaarvoice Client mobile app, Bazaarvoice collects the advertising identifier of your mobile device. Your information is combined across all apps using Bazaarvoice technology on the same device.

Precise Location Data: If a Bazaarvoice Client has enabled certain Bazaarvoice technology in their mobile application, your precise location may be collected in certain contexts. You may opt-out of location based services at any time by editing the setting at the device level.

Cross Device Collection: Your information may be combined across all the devices and browsers with which you access the Bazaarvoice network.

Information on session cookies set by Bazaarvoice on the Bazaarvoice Network
Purpose of Cookie Alternative (if you disable, block or opt-out)
To operate Bazaarvoice services If cookies are disabled then Consumers may not be able to change preference settings, e.g. filtering and sorting of content or the browser will not remember these settings as users navigate the site.
To enable user-generated content submission If cookies are disabled then Consumers may not be able to submit content.
To enable anonymous analytics & measurement reporting If cookies are disabled or blocked then Consumers will not be tracked, via an anonymous session unique identifier within the session.
Information on persistent cookies set by Bazaarvoice and third parties on the Bazaarvoice Network
Purpose of Cookie Alternative (if you disable, block or opt-out)
To operate Bazaarvoice services. If cookies are disabled then the service cannot track reviews user have submitted or commented on, which may impact the ability to perform these actions. Additionally if user has chosen to have their login credentials remembered, then this feature will not work.
To enable user-generated content submission If cookies are disabled then users may not be able to submit content or comments.
To enable anonymous analytics & measurement reporting. (“Bazaarvoice Network Cookie”) If cookies are disabled or blocked then users will not be tracked via an anonymous unique identifier.
To serve online advertising * As of the last date this policy was updated, the following Bazaarvoice partners set third party cookies to serve online advertising: Doubleclick, Rocketfuel, and Krux (“Ad Partners”). If cookies are disabled or blocked then users may still see ads on sites that choose to serve ads, however, such ads will not be tailored to the user based on the user’s browsing history. You can opt out of our Ad Partners’ cookies by visiting their website. Additionally, you can learn more about ad-serving companies and opt out from their use of cookies at the following websites:;; or

Information We Collect Through the Website and BizApps

Information You Submit

There are various areas on the Website where you have the opportunity to provide us with information. For example, you may submit your name, email address, or phone number if you contact us or request information about Bazaarvoice or our Services. We will use the information we collect on the Website to respond to your inquiries, provide you with the requested service or information, send you marketing communications, or improve the Website.

If you choose to use our referral service to tell a friend about our site, we will ask you for your friend’s email address. We will automatically send your friend a one-time email inviting him or her to visit the site. We do not store this information for future purposes. If you believe that someone else has provided us with your personal information and would like to request that it be removed from our database, please contact us at

If you use our BizApps, as part of your account with Bazaarvoice, we may collect your personally identifiable information. For example, we may collect your name, email address, or phone number as part of your account contact information. We will use the information we collect through the BizApps to respond to your inquiries, provide you with the requested service or information, personalize your services, send you marketing communications, or improve our website and the BizApps.

Marketing Communications. We may send marketing communications to anyone that has submitted their email address through the BizApps. You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or by contacting us via one of the methods listed in this policy.

Testimonials. We display personal testimonials of satisfied Clients on our site. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us via one of the methods listed in this policy.

Data Collection Technologies

We use cookies or similar technologies to collect Analytics and Track information from Consumers on the Website and BizApps. Our technologies may collect the IP address of your computer, the pages you visit, the date and time of your visit, browser type and version and other click-stream data (collectively "Analytics and Tracking Data").

Passive Collection. As is true of most web sites, we gather certain information automatically and store it in log files. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site. We may combine this automatically collected log information with other information we collect about you. We do this to improve services we offer you, to ensure secure access to the Services, improve marketing, analytics, or site functionality.

Cookies. Our cookies give us access to information about your browsing patterns, which we use to personalize your experience and to analyze general user traffic patterns. We do this so that we may determine the usefulness of the information on the Website, the effectiveness of our navigational structures and to otherwise improve the Website.

Information on cookies set by Bazaarvoice and third parties on the Website
Type of Cookie/Purpose Providers & More Information
Analytics cookies
These cookies allow us to count page visits and traffic sources so we can measure and improve the performance of our site. Two of the cookies also help us to track the effectiveness of our email marketing campaigns.

Google Analytics:


Akamai Analytics:


Advertising cookies
These cookies may be set through our website by our advertising partners. Data may be collected by these companies that enable them to serve up advertisements on other sites that are relevant to your interests.






Other session cookies
These cookies store temporary information to enable core site functionality. They are automatically deleted when you close your browser.


Set by Bazaarvoice

Third Party Technologies. The Website and BizApps use the cookies or similar technologies of third party providers to assist us with analyzing site traffic, help us determine the effectiveness of content on our site and to manage our advertising on other websites. Our advertising partners use cookies or web beacons to collect information about your visit to the Bazaarvoice website, as well as other websites, to display advertisements that may be of interest to you. For more information on our third party partners that are setting cookies on the Website or if you wish to not have the information collected on the Website used for the purpose of serving you targeted ads, you may opt out as described in this policy.

Local Storage. We and our partners use Local Storage Objects (LSOs) such as HTML5 and Flash to store content information and preferences. Third parties with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity use LSOs to collect and store information. Various browsers may offer their own management tools for removing HTML5 LSOs. To manage Flash LSOs please click here.

Combination of Data. To assist us with our marketing efforts, the personal information of our Clients, such as email address, may be combined with the data collected by Analytics and Tracking Data. We do not supplement/append the data we collect with additional data received from third party sources.

Social Media. Our website includes social media features, such as the “Facebook” or “Twitter” buttons. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on our website. Your interactions with these features are governed by the privacy policy of the company providing them.


Information Collected Through Bazaarvoice Media

Some of our partnered sites make use of Bazaarvoice Media technology. As you access various sites using Bazaarvoice Media technology, we may also collect IP address, Analytics and Tracking Data, and other information in order to create a persistent profile about you over time and across various websites, so that you may be shown advertising based upon your browsing activities and interests. If you wish to opt-out of such interest-based advertising (also referred to as behavioral tracking), please see the “Opting Out” section below.

Data Collection Technologies

Web Beacons: Behavioral tracking data may be collected through our partner site loading a clear 1 pixel by 1 pixel image from Bazaarvoice.

Cookies: Once the web beacon is loaded by your browser, we set a cookie which contains the relevant tracking information, such as your IP address and sites or pages you have previously visited.

To opt-out of receiving behaviorally targeted ads, please see “Opting Out”, below. Please note Bazaarvoice makes use of the DoubleClick network to target ads, so that opting out of that network will stop ad targeting by Bazaarvoice.


Opting Out

Opting Out of Data Use by Bazaarvoice

We make available a Bazaarvoice "opt-out" cookie that we will respect by not collecting Analytics and Tracking Data on that browser across the Bazaarvoice Network. Please click the button below to opt-out (please note this opt-out does not apply to behavioral tracking for the purposes of advertising, you must separately opt-out of that use of data). Please note, if you have cookies disabled the following opt-out will not be effective.

If you wish to not have the information obtained from our website or our Client’s websites and BizApps used for the purpose of serving you interest-based ads, you may opt-out by clicking here (or if located in the European Union click here). Please note this does not opt you out of being served ads. You will continue to receive generic ads.

For our advertising services via Bazaarvoice Media, we use the DoubleClick network to enable interest-based advertising and targeting. To opt-out of this data use, you can also make use of the DoubleClick opt-out available here:

Please note that opting out of targeted ads does not opt you out of all advertising. Opting out of targeting on one device or browser applies to that device or browser only. To opt out of tracking on other devices or browsers you must opt out from those other devices or browsers.

For information on how to opt out of ad tracking on mobile devices see: NAI Mobile Choices. If you opt out of tracking on a mobile device you will be opted out of all cross-app tracking on that device, but not from other devices and not from web browsers on the same device. To opt out of app tracking on other devices, opt out on those devices. To opt out of browser tracking on you device follow the instructions for option out of website tracking above.

Opting Out of Marketing Communications

If you receive marketing communications from Bazaarvoice and would no longer like to be contacted by us, please send a request to be opted out of marketing communications to or by using the "unsubscribe" functionality in the marketing email. If you receive marketing communications from one of our Clients and would no longer like to be contacted by them, please contact that Client directly.


Correcting, Updating or Deleting Your Information

Bazaarvoice has no direct relationship with the Consumers whose personal data it processes. If you would like to access, correct, amend, or delete Consumer Account Info or User-Generated Content submitted through a Client, please contact that Client directly. If the Client requests Bazaarvoice to remove the data, we will respond to their request within a reasonable timeframe.

If you would like to access, correct, amend or delete any of your personally identifiable information collected or held by Bazaarvoice, please contact us using one of the methods listed in this policy. We will respond to such requests within a reasonable timeframe.

Please note that in certain circumstances we may be required by law to retain your personal information, or may need to retain your personal information in order to continue providing a service.


Do Not Track

Bazaarvoice does not currently acknowledge or take action based on Do Not Track headers.



We do not knowingly collect information from children less than 13 years of age. If we become aware of any collection of personal information from children, we will delete it immediately.


Disclosure of Information

We will share your personal information with third parties only in the ways that are described in this privacy policy, unless we otherwise obtain your consent. We do not sell your name, phone number, email or mail address to third parties.

Consumer Account Info may be made available to our Clients in certain circumstances. For example; if a you submit a question about a product to a website on the Bazaarvoice Network, the question and your email address will be shared with the company that controls the website that the question was submitted to, the product manufacturer, or retailer to help answer the question.

We disclose aggregated and anonymized data , and non-personal information derived from that, to our Clients in order for them to display advertisements and personalized content to Consumers.

We disclose User-Generated Content, Consumer Account Info and aggregated and anonymized data to third-party service providers (e.g., email service providers, data storage and processing facilities) in order for those service providers to perform business functions for us or on our behalf. These companies are authorized to use your personal information only as necessary to provide these services to us.

We disclose User-Generated Content, Consumer Account Info and aggregated and anonymized data to our partners for use in their products and services. For example, we provide reviews about retailers to Google for use in Google's products and services such as AdWords. If you do not want us to share your personal information with these companies, you may opt-out as described in this policy.

We will also disclose any information we collect, use or receive: if required or permitted by law, such as to comply with a subpoena, or similar legal process; and, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, meet national security requirements, or respond to a government request.

Finally, any information in our possession or control will be disclosed in connection with any merger, acquisition, debt financing, sale of company assets, or other business transaction in which data could be transferred to third parties as one of our business assets. You will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have.

Bazaarvoice is responsible for the processing of personal information it receives and subsequently transfers to a third party acting as an agent on our behalf. Bazaarvoice shall remain liable to you if an agent acting on our behalf processes such personal information in a manner inconsistent with this privacy policy, unless Bazaarvoice is able to prove that we are not responsible for the event giving rise to the damage.


Data Retention

We retain all personal information collected by or provided to us through the Bazaarvoice Network, the Website and the BizApps until the information is no longer necessary to: provide you with services; respond to your requests; authenticate your identity across the Bazaarvoice Network (e.g. for use with social authentication); monitor for fraudulent activity; and, comply with our legal obligations, resolve disputes, and enforce our agreements.

User-level information collected via Bazaarvoice Media for purposes of interest-based advertising and/or Ad Delivery and Reporting is retained no longer than 18 months.



The security of your personal information is important to us. We follow generally accepted standards to protect personal information and use data security measures, including Secure Socket Layer encryption (SSL), that are designed to protect the information we collect from unauthorized access, disclosure, alteration, or destruction. Please be aware, however, that no data security measures can be guaranteed to be completely effective. Consequently, we cannot ensure or warrant the security of any information.


Other Information

The Website includes links to other websites whose privacy practices may differ from those of Bazaarvoice. If you submit personal information to any of those sites, their privacy statements govern your information. We encourage you to carefully read the privacy statement of any website you visit.


Certifications and Codes of Conduct

Bazaarvoice has obtained the following certifications and/or follows these voluntary codes of conduct:

Validate TRUSTe privacy certification


Bazaarvoice, Inc. has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe’s Enterprise Privacy Certification and TRUSTed Data Certification standards including transparency, accountability and choice regarding the collection and use of your personal information.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact TRUSTe here:

TRUSTe’s certifications cover the collection and use of information Bazaarvoice receives through BizApps, the Website,, and the Bazaarvoice Network.

TRUSTe’s certifications do not cover information that may be collected from mobile devices or any downloadable applications.

Privacy Shield

Bazaarvoice is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC). Bazaarvoice is committed to subjecting all personal data received from the EU to the Principles of the EU-U.S. Privacy Shield Framework, details of which can be found here: In compliance with the Principles of Privacy Shield, Bazaarvoice provides recourse to you if you believe that Bazaarvoice has failed to follow its Principles regarding your personal data. You can contact us with details of your complain at  If you feel that our response to your complaint is unsatisfactory you can refer your complaint to a free, independent dispute resolution mechanism. Bazaarvoice uses TRUSTe’s Feedback and Resolution System which can be accessed here: Under certain conditions, you may invoke binding arbitration for complaints which are not resolved by any other dispute resolution procedures. More information can be found here:

NAI logo


Bazaarvoice is a member of the Network Advertising Initiative ("NAI") and adheres to the Principles of the Digital Advertising Alliance (“DAA”), both of which offer the central deletion of members' cookies from a single opt-out page. Additionally, Bazaarvoice adheres to the NAI Code of Conduct. To find out more and/or opt-out of NAI or DAA member cookies, visit or

Updates to this Policy

We may update this policy from time to time to reflect changes to our information practices. When we do, we will also revise the "last updated" date at the beginning of the policy. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account, if applicable) or by means of a notice on this website prior to the change becoming effective. We encourage you to review this policy periodically to stay informed on our privacy practices.


Contacting Us

Bazaarvoice, Inc. ATTN: Legal Dept 10901 Stonelake Blvd Austin, TX 78759.

If you have questions or complaints regarding our privacy policy or practices, please contact us at the above address or by email at If you are not satisfied with our response you can contact TRUSTe.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at


Bazaarvoice Brand Safety Policy

Bazaarvoice strives to provide 5 star customer service and is dedicated to providing complete transparency and control over how brands appear across our publisher partners’ site content. With a growing marketplace and a robust inventory options, Bazaarvoice takes the safety of clients brand very seriously.

Bazaarvoice uses 3rd party verification tools, such as DoubleVerify or IAS, to ensure the integrity of ads shown. While this technology is used to provide ad-visibility measures for brand campaigns, the data is also utilized for placement, performance verification and assures the ad is being shown on high quality sites.

Additionally, we are able to use most ad verification technologies that a client or agency might use.

White and Block Lists

Bazaarvoice will implement any white or block list provided by the advertiser in conjunction with a block list of sites flagged for, but not limited to, the following categories:

  • - Adult Content
  • - Alcohol
  • - Hate speech/Racism
  • - Offensive language
  • - Violence
  • - Gambling
  • - Illegal drugs
  • - Illegal downloads
  • - Adware/Malware

In addition if sites are identified as being inappropriate, while not necessarily falling into above categories, will be added to a block list.

Take Down Policy

In the event of a Bazaarvoice Client’s advertisement or consumer consent appearing on a mobile website, Mobile App or desktop site that the Bazaarvoice Client deems inappropriate or unsuitable, Bazaarvoice will make every effort to take down the advertisement as soon as possible and, if requested, will add that site to our blacklist to be used for any future campaigns for that client.

The contractual consequences of not taking down an ad in accordance with Policy are evaluated on a case by case basis.