Bazaarvoice Named Marketing Innovation of the Year by ClickZ Community

Word of mouth solution wins top honor in 2006 ClickZ Marketing Excellence Awards

Austin, TX – November 13, 2006 –Bazaarvoice, an innovator in helping brands use online word of mouth to build their businesses, today announced that it was voted Marketing Innovation of the Year in the 2006 ClickZ Marketing Excellence Awards. The award, which comes less than one year after the Bazaarvoice launch, recognizes the company for achievement and innovation in transforming customer ratings and reviews into a strategic marketing asset that can be used in multiple channels to increase sales, attract new customers, and improve customer satisfaction and loyalty.

“Bazaarvoice was built on a simple idea: marketers must bring the authentic customer voice into the brand experience in order to build their business,” said Bazaarvoice founder and CEO Brett Hurt. “Ratings and reviews help shoppers make more informed and rewarding purchase decisions. They also provide invaluable business insight for companies who want to tap their best customers to improve their business. I’m very pleased to share this award with the Bazaarvoice team, as well as our fantastic clients who have been instrumental in helping us create a product and feature set that meets the needs of marketers.”

The Bazaarvoice customer ratings and review service is the first hosted and fully managed solution that combines outsourced technology, community management services, analytics, and syndication. Bazaarvoice also provides email and site navigation integration, as well as the FeedVoice RSS, SearchVoice search engine placement, SyndicateVoice word of mouth advertising, and Photo Reviews. All these features allow clients to extend the business impact of customer reviews through better merchandising, email campaigns, search engine placement, customer acquisition, and customer loyalty initiatives.

“Clients are operationalizing word of mouth in a measurable way," said Sam Decker, VP of Marketing and Products for Bazaarvoice. Decker, who formerly managed the Dell.com consumer site and customer centricity strategy adds, "Clients now have authentic customer voice IN their site, bringing customer oxygen into their every day decision making. It's exciting for us and them."

About ClickZ Excellence Awards
The ClickZ Marketing Excellence Awards recognize the technologies, companies, and campaigns that made a positive difference in the online marketing industry in 2006, moving the industry forward by providing brilliant examples of what can be accomplished. The winners and finalists were nominated and selected by ClickZ readers and editors in online voting.

About Bazaarvoice
Based in Austin, Texas, Bazaarvoice offers outsourced technology, community management services, analytics, and syndication to encourage and harness word of mouth marketing, and bring it closer to a company’s brand and customer experience. The company’s flagship hosted and fully managed customer ratings and review service allows businesses to enable, encourage, and analyze customer ratings and reviews on their web site. With Bazaarvoice, companies can empower their customers to share honest opinions and influence each other to make more informed and rewarding purchase decisions. Clients like CompUSA, Overstock.com, and PETCO benefit from a credible and reliable customer-to-customer community, without having to delve into complex IT work or the laborious process of community management. Bazaarvoice is a winner of the “Red Herring 100 North America” award by Red Herring magazine. For more information, please visit the company’s web site at www.bazaarvoice.com or email .

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