Jewelry Television Launches Ratings and Reviews from Bazaarvoice

Customized implementation brings voice of consumer into the online shopping experience at www.JTV.com; over 10,000 reviews created in just eight weeks with no promotional push

AUSTIN, TX– October 1, 2007 –Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that Jewelry Television™ has launched ratings and reviews from Bazaarvoice. Jewelry Television, the nation's fastest-growing multi-channel retailer focusing exclusively on the sale of fine jewelry and loose gemstones, can now let its customers connect with each other by sharing feedback, experiences and recommendations on thousands of fine jewelry products, including rings, earrings, bracelets, pendants and watches, directly at www.JTV.com. Jewelry Television will also incorporate Bazaarvoice Ratings and Reviews™ into its television programming, allowing tens of millions of viewers nationwide to benefit from their peers’ credible opinions.

“With Bazaarvoice, Jewelry Television customers at JTV.com can now share authentic, unbiased opinions about the thousands of fine jewelry products we sell online,” said James Thome, SVP of E-Commerce at Jewelry Television. “Not only has Bazaarvoice Ratings and Reviews made shopping on our website a richer, more rewarding experience for our customers, but the Bazaarvoice services team has provided us with unparalleled analysis into our customers’ preferences, helping us craft a more effective and profitable marketing and merchandising strategy.”

Jewelry Television selected Bazaarvoice for its superior technology, community moderation, analytics, and reporting. The company, which launched Bazaarvoice Ratings and Reviews in June 2007, also benefits from Bazaarvoice’s client-centric strategic services, working directly with the Bazaarvoice Community Services team to gain valuable insights into customer preferences to boost overall ROI from ratings and reviews.

Jewelry Television’s Ratings and Reviews implementation – which included customized product rating dimensions that are highly relevant to jewelry shoppers such as “Product met expectations” and “Purchased as a gift” – has delivered an immediate positive impact on customer satisfaction, retention, and conversion. Jewelry Television also leveraged one of Bazaarvoice’s many custom implementation options by creating rating graphics that look like gems, rather than the standard star graphics. Despite the fact that Jewelry Television has not executed any promotions to build ratings and review volume, the company has seen an unprecedented increase in organically-generated reviews on its site – collecting over 10,000 reviews in the first eight weeks, including reviews enhanced with both photos and videos.

“We’ve been thrilled at the amazing uptake of ratings and reviews among our customers, and we’re excited to see that many shoppers are now coming to rely on community reviews before they make a purchase,” said Thome. “Many of our customers are going so far as to thank other reviewers for their credible and authentic comments that helped them make more informed purchases. Our experience with Bazaarvoice couldn’t have been any better – they’ve collaborated with us from the start and we believe in the Bazaarvoice vision, leadership and best practices for social commerce.”

About Jewelry Television
Jewelry Television™, and its website www.JTV.com, is the nation's fastest-growing home shopping network, focusing exclusively on the sale of fine jewelry and loose gemstones. Jewelry Television airs live programming 24 hours a day, seven days a week. The network is the 15th-largest fine jewelry retailer in the United States.

Industry experts host Jewelry Television programming, bringing rare, beautiful and affordable merchandise to people everywhere. Many of the on-air hosts hold Accredited Jewelry Professional certifications and even Graduate Gemologist degrees from the Gemological Institute of America. Jewelry Television shows can be viewed live from www.JTV.com, which contain all merchandise for sale and a Learning Library with informative videos and articles about gemstones.

Headquartered in Knoxville, Tennessee, Jewelry Television acquired Shop At Home in 2006, including some of its popular branded lines such as Bella Luce and Pearlfection. Jewelry Television's annual revenues are approximately $500 million. In 2006, the East Tennessee Business Journal named Jewelry Television one of the best places to work, and Business Tennessee magazine ranked it as one of the fastest-growing privately held companies in the state.

About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews™ and Ask & Answer™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.

Bazaarvoice was named a Red Herring Top 100 company in 2006 and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 120 eCommerce leaders including Bass Pro Shops, Dell, Macy’s, Overstock.com, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company’s Web site at www.bazaarvoice.com or email .

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